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    <loc>https://www.itero-tech.com/news</loc>
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    <lastmod>2025-12-09</lastmod>
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  <url>
    <loc>https://www.itero-tech.com/news/engineering-for-innovation-a-day-in-the-life-with-our-mechanical-engineer</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-10-01</lastmod>
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      <image:title>News - Engineering for impact: A day in the life with our Mechanical Engineer - Joe Bullen</image:title>
      <image:caption>Mechanical Engineer, Itero</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f27efae921fca5303e67b26/60735360-5fcc-4b6c-9643-72dc5707c169/Untitled+design+%282%29.png</image:loc>
      <image:title>News - Engineering for impact: A day in the life with our Mechanical Engineer - Make it stand out</image:title>
      <image:caption>Joe on site at our West London Pilot Plant</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.itero-tech.com/news/chemical-recycling-and-resource-use</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-02-13</lastmod>
    <image:image>
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      <image:title>News - The Forgotten Benefits of Chemical Recycling - Geoff Smith</image:title>
      <image:caption>Chief Technology Officer Geoff leads the engineering function, focusing on technology design and development. He has nine years’ experience in pyrolysis plant development and operation, in addition to experience developing novel cleantech solutions. Prior to Itero, Geoff held the position of Research Scientist at the National Physical Laboratory. He holds the CEng, MIChemE designation, as well as an MSci in Physical Natural Sciences from University College London.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.itero-tech.com/news/a-day-in-the-life-at-brightlands-chemelot-with-our-head-of-operations</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-02-13</lastmod>
    <image:image>
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      <image:title>News - A Day in the Life at Brightlands Chemelot with our Head of Operations - Make it stand out</image:title>
      <image:caption>Pictured is Marc (right) on a break from HAZOP meetings, with Itero team members Sieto Schenkel (left), Project Manager, and David Nessbach (middle), Project Engineer.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f27efae921fca5303e67b26/ac68c36c-d0e4-4556-99ec-b6ff6341774b/Brightlands_Itero_Plant+Placement_This+image.png</image:loc>
      <image:title>News - A Day in the Life at Brightlands Chemelot with our Head of Operations - Make it stand out</image:title>
      <image:caption>Once completed, the Brightlands Chemelot demonstration plant will process 27kt per annum of waste plastics, 5x the plastic waste collected by the city of Maastricht per year, while offsetting over 20kt per annum of fossil resources, the equivalent of offsetting nearly 500 barrels a day</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.itero-tech.com/news/a-day-in-the-life-with-our-project-engineer-david-nessbach</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-05-20</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f27efae921fca5303e67b26/1742205158879-B0RI6LKJUG00P8DJXZZ7/20230224_David_02.jpg</image:loc>
      <image:title>News - Always Evolving: A Day in the Life of our Engineering Manager - Make it stand out</image:title>
      <image:caption>Our Engineering Manager David Nessbach shared some insights about his career journey, the challenges, what makes Itero’s iterative approach unique, and what he’s most excited about for the future.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f27efae921fca5303e67b26/6abc421b-e9e5-4b2f-9f27-b9eb7430baff/photott.jpg</image:loc>
      <image:title>News - Always Evolving: A Day in the Life of our Engineering Manager - Processing hard-to-recycle waste is the main challenge our patented pyrolysis technology aims to address.</image:title>
      <image:caption>Processing hard-to-recycle waste is the main challenge our patented pyrolysis technology aims to address.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f27efae921fca5303e67b26/b5adb846-fba7-4090-a166-1af87f6ba635/pototot.png</image:loc>
      <image:title>News - Always Evolving: A Day in the Life of our Engineering Manager - Itero’s iterative approach means testing our technology at the pilot plant, so the larger Demonstration Plant is sufficiently robust.</image:title>
      <image:caption>Processing hard-to-recycle waste is the main challenge our patented pyrolysis technology aims to address.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.itero-tech.com/news/itero-brightlands-chemical-recycling-receives-permit</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-11-26</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f27efae921fca5303e67b26/18068d93-940b-492e-a764-34cb9a8fa71c/Untitled+design+%2832%29.png</image:loc>
      <image:title>News - Itero’s Brightlands Demonstration Plant receives building and environmental permits - Make it stand out</image:title>
      <image:caption>Sieto Schenkel, Project Manager at Itero, with André van den Berg, Safety, Health, Environment Manager at Brightlands.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f27efae921fca5303e67b26/c8f46760-c6fa-4f11-b87a-7ae3ebbd80e8/Untitled+design+%2834%29.png</image:loc>
      <image:title>News - Itero’s Brightlands Demonstration Plant receives building and environmental permits - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f27efae921fca5303e67b26/ac68c36c-d0e4-4556-99ec-b6ff6341774b/Brightlands_Itero_Plant+Placement_This+image.png</image:loc>
      <image:title>News - Itero’s Brightlands Demonstration Plant receives building and environmental permits - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.itero-tech.com/news/bridging-the-gap-between-science-and-industry-for-sustainable-packaging</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-02-13</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f27efae921fca5303e67b26/1709806564391-3SUYGYWJ951907KM8WUO/Untitled+design+%2825%29.png</image:loc>
      <image:title>News - Bridging the gap between science and industry for sustainable packaging - Geoff Smith</image:title>
      <image:caption>Chief Technology Officer Geoff leads the engineering function, focusing on technology design and development. He has nine years’ experience in pyrolysis plant development and operation, in addition to experience developing novel cleantech solutions. Prior to Itero, Geoff held the position of Research Scientist at the National Physical Laboratory. He holds the CEng, MIChemE designation, as well as an MSci in Physical Natural Sciences from University College London.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.itero-tech.com/news/a-day-in-the-life-with-our-investment-analyst-xinxin-zhang</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-05-20</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f27efae921fca5303e67b26/e3da3a6d-63e4-4cf9-8a0d-ede0bc324677/20230224_Xinxin_06.jpg</image:loc>
      <image:title>News - A Day in the Life with Our Investment Analyst, Xinxin Zhang - Make it stand out</image:title>
      <image:caption>It’s not just a circular technology that creates change, but the team behind that technology. Meet our Investment Analyst, Xinxin, who joined Itero to find work that aligned with her values.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.itero-tech.com/news/future-trends-for-a-circular-chemical-industry</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-02-13</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f27efae921fca5303e67b26/b0c1da86-c6ca-4069-9598-4037f67a0a1c/20240228_113232026_iOS+1.jpg</image:loc>
      <image:title>News - Future trends for a circular chemical industry - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f27efae921fca5303e67b26/744d7b7c-c9e3-48bb-bd4c-77113ee890a1/Richard+Carter+photo+July+2021++nr+2.jpg</image:loc>
      <image:title>News - Future trends for a circular chemical industry - Richard J. Carter</image:title>
      <image:caption>Richard is an independent consultant and member of Itero Technologies Advisory Panel who in 2021 retired from his role as MD of BASF UK / Ireland. Richard focuses on strategy and the decarbonisation agenda for the petrochemicals and chemicals industry, with particular emphasis on the circular economy and recycling.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f27efae921fca5303e67b26/1702980727034-25885VSWOU8N3QNYK5B3/20230224_SimonH_05.jpg</image:loc>
      <image:title>News - Future trends for a circular chemical industry - Simon Hansford</image:title>
      <image:caption>Simon is the Chief Executive Officer at Itero. He leads the organisation and is responsible for the overall delivery of its corporate strategy. Before Itero, Simon led the Corporate Finance &amp; Legacy operations at global insurance company, Swiss Re. He brings 19 years corporate strategy and finance experience to the team.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.itero-tech.com/news/a-day-in-the-life-with-our-project-manager-sieto-schenkel</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-02-13</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f27efae921fca5303e67b26/3b884a5e-c89c-4128-9b78-794eb5b32d8f/20230224_Sieto_05.jpg</image:loc>
      <image:title>News - A Day in the Life with our Project Manager</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f27efae921fca5303e67b26/3bd9a625-2c3f-4dea-8fd5-dde2089835a2/20230224_team-at-work_052.jpg</image:loc>
      <image:title>News - A Day in the Life with our Project Manager - Make it stand out</image:title>
      <image:caption>Members of our team working at our West London Plant</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.itero-tech.com/news/managing-variability-in-chemical-recycling</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-02-13</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f27efae921fca5303e67b26/88f2ba02-f0c6-47cb-ae3b-63e193951d69/2nd+choice+joint+-+20230224_Geoff_06.jpg</image:loc>
      <image:title>News - Real-world waste and managing variability in Chemical Recycling - By Geoff Smith Chief Technology Officer</image:title>
      <image:caption>Geoff leads the engineering function, focusing on technology design and development. He has nine years of experience in pyrolysis plant development and operation, in addition to experience developing novel cleantech solutions. Before Itero, Geoff held the position of Research Scientist at the National Physical Laboratory. He holds the CEng, MIChemE designation, as well as an MSci in Physical Natural Sciences from University College London</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f27efae921fca5303e67b26/ece7b895-1aa0-419b-b3dc-0d33e004c8a2/Pyrolysis+Pathways+Graphic_Geoff+Smith_2.png</image:loc>
      <image:title>News - Real-world waste and managing variability in Chemical Recycling - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f27efae921fca5303e67b26/1d547178-3623-442d-98b7-c476bab8e766/Picture1.png</image:loc>
      <image:title>News - Real-world waste and managing variability in Chemical Recycling</image:title>
      <image:caption>To understand more about chlorine in chemical recycling, we started where we always start, gathering as much data and information as possible. We continually test our technology with different post-consumer and post-industrial feedstocks, and purposely cause ourselves problems so that we are prepared for and can avoid having those same problems at larger-scale plants.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.itero-tech.com/news/just-transition-fund-announcement</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-05-31</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f27efae921fca5303e67b26/ac68c36c-d0e4-4556-99ec-b6ff6341774b/Brightlands_Itero_Plant+Placement_This+image.png</image:loc>
      <image:title>News - Itero awarded €5m from EU’s Just Transition Fund - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f27efae921fca5303e67b26/1717143428647-8NI39LOPSRPO1DRS0EET/Untitled+design+%2828%29.png</image:loc>
      <image:title>News - Itero awarded €5m from EU’s Just Transition Fund</image:title>
    </image:image>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5f27efae921fca5303e67b26/1717143719826-YL8JEP1YYJH03UGB1TWQ/EN-Co-funded-by-the-EU_POS-scaled.jpg</image:loc>
      <image:title>News - Itero awarded €5m from EU’s Just Transition Fund</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f27efae921fca5303e67b26/91285b2f-0f8d-490b-81cf-4d47d4f5d540/Social+Previews.png</image:loc>
      <image:title>News - Itero awarded €5m from EU’s Just Transition Fund - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.itero-tech.com/news/designing-for-circularity</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-11-06</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5f27efae921fca5303e67b26/557e12dc-0c78-4070-8e73-e08cca1c612e/abi+alternate.png</image:loc>
      <image:title>News - Designing for a Circular Economy  - dr. Abi mountain Head of Product and Partnerships</image:title>
      <image:caption>Dr Abi Mountain is the Head of Product &amp; Partnerships at Itero Technologies. Abi drives the development of partnerships for Itero across the recycling value chain in tandem with managing product strategy. Before joining Itero, Abi received her PhD in Chemistry from University College London in collaboration with University of Oxford, DSM, and LANXESS. </image:caption>
    </image:image>
    <image:image>
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      <image:title>News - Designing for a Circular Economy  - Make it stand out</image:title>
      <image:caption>Fig. 1. The RecyClass Guidelines are based on a traffic lights system (Credit: RecyClass) </image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.itero-tech.com/news/beach-clean-2023</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-02-13</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5f27efae921fca5303e67b26/2c4f287c-8fb7-4f5e-96ae-72f926c876b5/hello.jpg</image:loc>
      <image:title>News - Do beach cleans really make a difference? - Make it stand out</image:title>
      <image:caption>Despite inclement weather, the team was still ready to go.</image:caption>
    </image:image>
    <image:image>
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      <image:title>News - Do beach cleans really make a difference? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.itero-tech.com/news/itero-and-brightlands-sign-commercial-terms</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-02-19</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5f27efae921fca5303e67b26/70b2beb6-a29d-41b7-941e-214b115f8865/1.+Itero+and+Brightlands+Signing+Photo+%281%29.png</image:loc>
      <image:title>News - Itero and Brightlands take next steps for chemical recycling demonstration plant - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f27efae921fca5303e67b26/91285b2f-0f8d-490b-81cf-4d47d4f5d540/Social+Previews.png</image:loc>
      <image:title>News - Itero and Brightlands take next steps for chemical recycling demonstration plant - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.itero-tech.com/news/westlondondayinthelife</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-02-13</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5f27efae921fca5303e67b26/a1d78957-658a-461b-8c01-24de1a3a00cb/Alexis_profile_midres.jpg</image:loc>
      <image:title>News - A Day in the Life at our West London Pilot Plant - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.itero-tech.com/news/chemical-recycling-in-the-waste-hierarchy</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-09-06</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f27efae921fca5303e67b26/a034f152-2e8e-46b6-81bd-809c0aca29a1/waste_hierarchy2.png</image:loc>
      <image:title>News - Chemical recycling in the waste hierarchy - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
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      <image:title>News - Chemical recycling in the waste hierarchy - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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  </url>
  <url>
    <loc>https://www.itero-tech.com/news/itero-technologies-announces-advisory-panel</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-10-23</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5f27efae921fca5303e67b26/93cf6793-5d66-4f6c-aa80-3befa70e8760/Copy+of+Social+Preview+for+Web+Page+Template+%281600+%C3%97+600px%29.png</image:loc>
      <image:title>News - Announcing our Advisory Panel - Make it stand out</image:title>
      <image:caption>The five new members of our Strategic Advisory Panel. From left to right: Grace Boldewijn, Richard J Carter, Hella C Koops, Jonathan Glass, and Gareth Jones.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.itero-tech.com/news/itero-named-stars-of-the-workplace</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-10-23</lastmod>
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      <image:title>News - Stars of the Workplace 2023: Itero in top 100</image:title>
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  </url>
  <url>
    <loc>https://www.itero-tech.com/news/itero-named-number-one-techround100</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-10-23</lastmod>
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      <image:title>News - Itero named No. 1 in TechRound 100</image:title>
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    <loc>https://www.itero-tech.com/news/itero-awarded-240k-topsector-energie-industrie-grant</loc>
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    <lastmod>2023-09-13</lastmod>
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      <image:title>News - Itero Technologies awarded €‎240k Topsector Energie Industrie grant - Make it stand out</image:title>
      <image:caption>Mixed waste, contaminated plastics are often destined for landfill or incineration</image:caption>
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    <lastmod>2023-10-23</lastmod>
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      <image:title>News - Constant improvement: Delivering commercial progress through research and development</image:title>
      <image:caption>BY GEOFF SMITH CHIEF TECHNOLOGY OFFICER Geoff leads the engineering function, focusing on technology design and development. He has seven years’ experience in pyrolysis plant development and operation</image:caption>
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      <image:title>News - Constant improvement: Delivering commercial progress through research and development</image:title>
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      <image:title>News - Constant improvement: Delivering commercial progress through research and development</image:title>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <lastmod>2025-12-09</lastmod>
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      <image:title>News - Emerging bottlenecks, future solutions: what to get right for chemical recycling - By Geoff Smith</image:title>
      <image:caption>CHIEF TECHNOLOGY OFFICER &amp; CHIEF OPERATING OFFICER  Geoff leads the engineering function, focusing on technology design and development. He has seven years’ experience in pyrolysis plant development and operation.</image:caption>
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      <image:title>News - Emerging bottlenecks, future solutions: what to get right for chemical recycling - Make it stand out</image:title>
      <image:caption>Pictured: feedstock at our West London Pilot Plant. Interested to understand more? You can read more about our technology solutions.</image:caption>
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      <image:title>News - Itero names Fluor to design its advanced recycling plant in the Netherlands - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>News - Itero to build plastic waste recycling plant at Brightlands Chemelot Campus</image:title>
      <image:caption>Bert Kip, Brightlands Chemelot Campus CEO</image:caption>
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